At Naema, we hold the belief that under all true beauty is a genuine blessing. Fashion has the power to transform lives, not only in terms of style, but also through meaningful impact. For this reason, Naema aims to be more than just another fashion house, simply by looking for ways to serve the community. Naema Charitable Efforts exists as pillar of Naema that represents our commitment to making a difference in the world. 

We produce one of a kind suits in limited quantities. A portion of the proceeds from each Naema suit purchase goes towards causes of Naema Charitable Efforts. This sustainable model allows us to fund and execute our missions effectively, ensuring that every piece of our clothing contributes to a better future for those in need. True elegance extends beyond what you wear; it's about the impact you make. Through our clothing and philanthropic efforts, we aim to empower women to embrace their inner grace while making a lasting, positive impact on the world.

As we launch our initial campaigns, including the current Cairo Trove Limited Collection, our charitable efforts will be focused on addressing the stray dogs and cats crisis in Egypt. In pursuit of this cause, we have aligned with the Animal Protection Foundation, a charitable organization operating in Egypt. Our donations will go towards furthering APF’s initiatives to save stray animals around Egypt. We are pledging to donate 40% of the proceeds of each purchase. Funds will be directed at developing a new animal cruelty awareness program in Egypt; additional funds will also be used for strengthening the shelter’s resources and rescue initiatives. Some initiatives APF uses funds for includes sheltering and rehoming strays, providing meals and veterinary care to them, and furthering ministry and government advocacy.

To stay further informed on this initiative and gain insight into how proceeds are allocated to support this cause, consider subscribing to our newsletters or following us on social media.